Product placement has become a part of the entertainment we see every day. Nike has one of the biggest impacts on entertainment. Professional athletes that we look up to wear the Nike logo on their uniforms and in our mind we want to feel like a sports star so we buy the products. Student athletes want to buy the same products that heir favorite athletes wear so that they can feel more like that person. In TV we see our favorite characters use a product and we buy it so that we can look like them. Product placement is a major impact in what we buy and marketers use it to make more money.
No comments:
Post a Comment