After reading this article it made me realize how much branding has become a part of everyday life. I do agree with the fact stated at the end of the article claiming that the Nike swoosh relates to sports like the fish to Christianity. Nike has become the focus and main innovators of the sports world. I also believe that if a track coach from Oregon can have this type of success it is possible for just about everybody with a good idea and the correct advertising/marketing. Mentioned in the article was how the Nike swoosh logo was created for only $35. This to me is mind blowing, that logo now must be worth millions. You never know how a company might be started and what their symbol will be.
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