Ads

Today’s ads are all about selling a brand. Companies are becoming social creatures capable of having personalities and emotions to convey their costumers in the brand experience. People can be passionate about allot of inanimate objects but none is more impotent in its role in human life and has more passionate followers than an automobile. Cars are more important in many young man’s lives than having children. So selling the idea of independence and sex appeal car brands sell is easy to do when your market is for independent young men.
Both ads above do a good job displaying how the car market is aimed at young men by the use of attractive women and selling the independence a car gives to a young adult.